Internet Censorship Essays - Internet Memes,

Internet Censorship Mr. Speaker, distinguished members of the house, The opposition concedes that proctecting children and to enable adults to avoid material which offends their personal Having said that, we must find realistic and practical solutions in order to address this issue. Is regulating the internet the answer? Before answering this question, there are many factors to be considered. As the member of the opposition has stated, no single set of standards is appropriate to all users, how can we regulate and deem what's appropriate for one, everyone is different. What one may find offensive on the net, others may not. By restricting the flow of information on the internet, the public will not be able to obtain every possible information which is available to them. Although there will always be certain sites which emits offensive material, it gives us a true balance of our society. By making the internet a perfect world will mislead the public's perception of our true society. Mr. Speaker, the public should have the right to choose which kind of information he or she would like to view. The users should be given the responsibility of private censorship. Like in other cases, adults must provide children with a safe and supportive environment in which to play and learn in. This can be done by subscribing to a filtered Internet Service Provider or by installing a filtering software, it should not be required as the Honorable Prime Minister is proposing. Self-censorship should be decided by the users themselves and not regulated by the government. The Prime Minister has also maintained that there needs to be a rating authority for websites on the internet. Mr. Speaker, although this may seem appropriate, it would be almost impossible to implement. We must remember that unlike print media, one of the advantages of having the internet is to let individuals who have no access or who cannot afford a publisher, the opportunity to be heard. With the amount of information uploaded every second onto the internet, it would be very hard for a rating authority to anaylize these uploads. If a suitable rating must be given before any information is to be displayed on the internet, webmasters would have to wait a considerable amount of time before their work can be viewed over the internet. Mr. Speaker, as my member of opposition as stated, by banning or blocking out certain websites will result in a high social cost, this can be controlled locally, but not on a global scale. The effect would be minimal if not noticeable, and the cost of implementing this would be very high. There are no practical ways of restricting the users, in an era of extreme information fluidity in which every barrier to information can be by passed in several ways will make it very hard for the government to make such a restriction on the internet. Any knowledgeable user can log online and use a different proxy server to by pass these barriers. The Minister of the Crown has expressed there are harmful informations available on the internet which should be regulated. Getting information, such as instructions to build a bomb can certainly cause harm to the public if it is in the wrong hands. However we must realize that by taking such information off the internet will not be the answer. These harmful information can be obtained through many other mediums. Mr. Speaker, information of how to build a bomb can be obtained at your local library, banning certain information on the internet will not be the solution. Stopping and capturing individuals who present harm to the society should be the issue, it would be ignorant to name the Internet as the scapegoat. As for regulating copyright materials on the internet, the government has not proposed any practical and realistic ways to go about this. Problems for the protection of the rights of the different industries, be it music, print and so on, should be addressed. But once again, The Crown presents a false image to the public, regulating the internet to uphold copyright will not solve the problem at hand. Mr. Speaker, the internet presents a minicul porportion of

Kudzu essays

Kudzu essays Kudzu is a major threat to Michigan. In this report I will discuss many factors as to why kudzu is a threat, and what we as a state can do about it. The reason I chose this topic was that I have lived in the south for most of my life, and have seen the effects of Kudzu. This plant is very threatening to us agriculturally as well as economically, and we need to deal with this problem now, before it spreads up into the beautiful landscape of Michigan. Kudzu is a climbing, semi-woody, perennial vine in the legume family. It has deciduous leaves, with three broad leaflets that measure up to four inches across. Its individual flowers are a half inch long, purple, highly fragrant, and are born in large hanging clusters. Flowering occurs in late summer and is soon followed by the production of brown, hairy, flattened, seed pods, each of which contains three to ten hard seeds. It's roots are fleshy, with massive tap roots that are seven or more inches in diameter, six feet or more in length, and weighing as much as four hundred pounds! It is common throughout the southeastern United States and has been found as far north as New York. Kudzu grows well under a wide range of conditions and in most soil types. Preferred habitats for this vine are forest edges, abandoned fields, roadsides, and disturbed areas, where sunlight is abundant. Kudzu grows best where the winters are mild, summer temperatures are above eighty degrees F ahrenheit, and annual rainfall is forty inches or more. (Description, Internet). Kudzu was introduced to the United States in 1876 at the Centennial Exposition in Philadelphia, Pennsylvania. Countries were invited to build exhibits to celebrate the 100th birthday of our country. The Japanese government constructed a beautiful garden filled with plants from their country. Kudzu was in this garden, and many viewed it as a good plant for ornamental purposes, so American gar...

Enterprise Resource Planning Essay Example | Topics and Well Written Essays - 250 words

Enterprise Resource Planning - Essay Example Although the concepts and intricate details discussed under Materials Requirements Planning (MRP) and Capacity Requirements Planning (CRP) are equally crucial in ensuring that the operations of an organization are managed at the most cost efficient manner, the last three concepts identified in the chapter were deemed more challenging because these software programs solicit relevant data and information that affect an organization’s operations both from internal and external sources. ERP, for instance, was revealed to organize and manage the organization’s processes through the sharing of relevant and crucial information across functional areas (Russell and Taylor, 2009, 668). CRM, on the other hand, is an application of ERP that focuses on customer interaction thereby require expertise and professionalism in managing clientele. This is most challenging because when customers are taken into consideration, there is a need to closely evaluate the profile of the organizatio n’s clients including needs, purchase behavior, buying capacities, among others. There is no exact and constant customer profile as this element changes over time depending on other external factors in the environment that influence it (including the economic status, competition, the 4Ps).

Border security issues (week 8) Essay Example | Topics and Well Written Essays - 250 words

Border security issues (week 8) - Essay Example Human smuggling involves transporting illegal immigrants across the border. The difference is that in human trafficking, people are forced to migrate, but in human smuggling, the illegal immigrant gets transported after exchanging a sum of money or any other expensive items (United Nations, 2012). The other difference is that in human trafficking, as noted in the first paragraph is that the relationship between the trafficker and the victim continues, but in human smuggling, the relationship between the smuggler and illegal immigrant ends once the person reaches their destination. However, there are those cases when a smuggled illegal immigrant ends up becoming a victim of human trafficking if the relationship continues with the smuggler, in which case it now becomes human trafficking case not human smuggling. The two illegal activities involve transporting illegal immigrants into another state. Therefore, they are likely to be eliminated or reduced using similar strategies. Some of the short-term strategies of reducing or eliminating human trafficking and smuggling involve identifying those policies that are likely to reduce them (The OAS Anti-Trafficking in Persons Section, 2005). It is also easier to broaden awareness and understanding to the people in Amexica, detailing how the problem affects them. The long-term strategies are likely to take time before they are implemented effectively. Some of the long-term strategies involve implementing the United Nations Convention against Transnational Organized Crime (UNTOC). The other long-term strategy is to effectively implement the UNTOC through its protocol to prevent, suppress and punish the trafficked people. An inclusive international approach is also necessary in the country where people get trafficked from that is Mexico and the count ry of destination such as United States. United

Diversification of Portfolios in the Global Financial Market Essay

Diversification of Portfolios in the Global Financial Market - Essay Example The problem of domestic surplus also has its solution in the global market. With a greater number of buyers, investors will be able to sell what no one in their country will be willing to buy. Simply put, with more buyers and sellers now more interlinked with each other, globalization has given the financial market a global scope. With a greater scope arise complexities and more risks and seemingly ironic instances. As countries have become more interlinked, they begin to share similar reactions to economic shocks. While similar reactions may make it easier for market analysts to determine how the world will react to different economic shocks, the presence of varying political and economic systems in the global financial market make external and internal economic forces more unpredictable. Greater unpredictability simply means greater risks. Again, the simple solution to this risk is the placing of eggs into different baskets. One could argue that it is pointless to diversify portfol ios in a financial market where countries almost always react in similar ways. However, as Bordo (2000) explains, emerging markets are more susceptible to fluctuations, â€Å"bust and booms† he calls them, as the result of â€Å"open capital markets.† This implies that while one emerging economy may offer huge returns in a couple of days or weeks, investors still need to diversify their investments because it is difficult to determine how emerging economies will do in the longer runs. The disadvantages of portfolio diversification.

Heart Rate and Exercise Experiment Results

Heart Rate and Exercise Experiment Results M3 Present data collected before and after a standard period of exercise with reference to validity For M3 I am going to discuss data that was collect before and after the period of exercise. The data will be in reference to the validity of the results. There are a number of things that may have affects the results of our period of exercise as we did not discuss what we eat before the exercise, different weights, if there were any energy drinks drank before the exercise and if there were any pauses between taking results. In the first table to results it shows what Laura and Christines resting heart rate and resting breathing rate per minutes. The method of measuring was to time our heart rate for 15 secs then multiply the result by 4 to get what our heart rate would be for a minute. The same method was used to find out our breathing rate per minute. With this method I would say that it would be accurate although it can all depend on the person as the heart rate may not always stay at the one rhythm so this may make the results invalid. Exercise, emotions, fever and some medications can cause your heart to beat faster, sometimes to well over 100 beats per minute. www.my.clevelandclinic.org Table of results Lauras resting heart rate = 80 bpm Lauras resting breathing rate= 20 Christines resting heart rate= 56 bpm Christines resting breathing rate = 14 Table of heart rate and breaths per minutes after 2 minutes exercise Heart rate per minute- Laura Heart rate per minute- Christine Breathing rate per minute Laura Breathing rate per minute- Christine 80 56 20 14 152 118 60 60 128 94 48 52 120 80 40 36 104 74 36 24 84 62 32 16 80 56 20 14 For our result we both ran up and down stairs for two minutes this was our method of exercise to make it accurate the exercise was set so that we were both doing the same method. Although the level of the exercise could make the results less accurate as one of us may have been running faster which would make one persons heart rate higher than the others. Lauras weight would be heavier than Christines so this may be why my heart rate is higher than Christines as the heart needs to work harder to the heart blood pumping round the body. The level of fitness affects heart rate, which tends to increase if youre overweight. An increased resting heart rate puts more stress on your heart during and following exercise. www.healthyliving.azcentral.com Before taking part in the exercise or taking result we did not discuss what we ate that morning which can affect the results as what we eat can depend on how much energy that we have. If someone eat carbohydrates before exercise it can help to increase blood glucose and glycogen levels. If you dont have enough glycogen, you wont have the energy to exercise to the best of your ability. www.bupa.co.uk The results in the table of heart rate and breaths per minutes after 2 minutes exercise show the heart rate for Laura went down faster than Christines heart rate. Although being overweight can affect the rate in which the heart rate goes back to the resting heart rate. While being overweight may affect the heart rate, I do dance dvds and go on the treadmill so this may be why the heart rate did not take long to go back to the resting heart rate. While taking the heart rate and breath rate it was hard to know when were started taking the heart rate/breathing rate and when we stopped as Christine did not make this clear. Therefore, the measurements may not have actually been 15 secs each time this would mean that the results are not accurate as the measurements could be a few secs out. With the breathing rate per minute results the Christines breathing rate started to rest as a slower pace than Lauras but after the third reading her breathing rate started to decrease faster than Lauras. it was hard to measure the breathing rate as within 15 secs there was only a few breaths taken so it did not really seem accurate but once the amount of breaths per 15 secs was multiplied by 4 it all added up being it look more accurate although I still would not say that the method that we used to take the breaths was not the best to use for accuracy. For the breathing rate I would say that exercise for 5 minutes would be better than 2 minutes as after 2 minutes the breathing rate did not go overly higher but after 5 minutes the breathing rate would have been a lot higher there for the time in which the breathing rate went back to normal would have took longer although this would not really change the results much it would make the results more valid as there would be more off them. The resting rests for both the heart rate and breathing rate would be the most accurate result as it was taking three times for more accurate results then we added the three together and multiplied by 3 to find out what the main rate would be for both of the readings. I think that if the heart rate and breathing rate was measure for 1 minute instead of 15 seconds then multiplying by 4 the results would be more accurate as there was breaks in between resetting the timer which would affect the rate in which the heart and breathing rate was going down as if there were no breaks at all the results would have been different making them more accurate than the results that we did get.

HIV Prevention in Africa :: HIV in Africa

HIV prevention in Africa A continuing rise in the number of HIV infected people is not inevitable. There is growing evidence that prevention efforts can be effective, and this includes initiatives in some of the most heavily affected countries. One new study in Zambia has shown success in prevention efforts. The study reported that urban men and women are less sexually active, that fewer had multiple partners and that condoms were used more consistently. This is in line with findings that HIV prevalence has declined significantly among 15-29 year-old urban women (down to 24.1% in 1999 from 28.3% in 1996). Although these rates are still unacceptably high, this drop has prompted a hope that, if Zambia continues this response, it could become the second African country to reverse a devastating epidemic. This suggests that awareness campaigns and prevention programs are now starting to work. But a major challenge is to sustain and build on such uncertain success. What form should AIDS education take? Peer education A social form of education without classrooms or notebooks, where people are educated outside a 'school' environment but still have the opportunity to ask questions. Most peer education focuses on providing information about HIV transmission, answering questions and handing out condoms to people in a workplace, perhaps in a bar, or where a group of women gather to wash clothes. Most peer educators make contact with their target audience at least weekly and their sessions will usually be in the context of informal discussions with individual people or within a group. Active learning Active learning can sometimes link into peer education, especially when AIDS education is aimed at young people, as one of the best methods of learning something oneself is to teach it to others. Blanket education A general message aimed at the population as a whole. Blanket education usually aims to inform the population about which behaviors are risky and to give them support in changing these behaviors. Targeted education This type of strategy is usually used to speak to social groups who are perceived as being at a high risk of HIV infection. It focuses on risky activities particular to the specific target group. AFRICA ALIVE! January of 2000 kicked off the campaign to literally help keep Africa Alive! in the new millennium. The Mission of the Africa Alive! campaign is to give youth the skills they need to fight against HIV/AIDS. The vision is a new generation of Africans who are HIV/AIDS-free.

Intro to Public Relations Notes

The Challenge of Public RelationsPR is multifaceted ?A public relations professional must have skills in ?Written and interpersonal communication ?Research ?Negotiation ?Creativity ?Logistics ?Facilitation ?Problem solving Global ScopeThe public relations industry is growing in many nations ?Almost $8 billion spent each year in the US ?Expected growth of 23% in Asian revenue in the next five years ?Annual spending of $2. 2 billion in China A Variety of DefinitionsA number of definitions have been formulated over the years Cutlip, Center, and Broom, Effective Public Relations ?Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. ?Glen Cameron, University of Missouri ?Public relations is the â€Å"strategic management of competition and conflict for the benefit of one's own organization-and when possible-also for the mutual benefit of the organization and its various stakeholders or publics. † ?Public Relations Society of America (2012) Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics ?Kevin Trowbridge (2012) ?Public relations is the communication management function through which organizations build and maintain mutually beneficial relationships with the public on whom the organization's success or failure depends.Public Relations – Key Terms†¢Communication†¢Management†¢Build and Maintain†¢Mutually Beneficial†¢Relationships†¢Organization†¢Publics RPIE†¢Research†¢Planning†¢Implementation†¢EvaluationDifferences between Journalism and PR Journalists|PR Professionals| Use only two components (writing and media relations)|†¢ Use many components| †¢ Are objective observers|†¢ Are advocates| †¢ Focus on a mass audience|†¢ Focus on def ined publics| †¢ Use only one channel|†¢ Use a variety of channelsDifferences between Advertising and PR Advertising|Public Relations| †¢ Works through mass media|†¢ Relies on a variety of communication tools| †¢ Addresses external audiences|†¢ Targets specialized audiences| †¢ Is a communications function|†¢ Is broader in scope| †¢ Is a communication tool in PR|†¢ Fills a support role| †¢ Sells goods and services|†¢ Creates a favorable environment for an organization's survival|How PR Supports Marketing†¢Eight ways public relations supports marketing ?Develops new prospects ?Provides third party endorsements ?Generates sales leads ?Paves the way for sales calls ?Stretches dollars ?Provides inexpensive literature ?Establishes credibility ?Helps sell minor products Differences between Marketing and PR Marketing|Public Relations|†¢ Is concerned with customers and selling products or services|†¢ Is concerned wit h building relationships and generating goodwill|†¢ Deals with target market, consumers, and customers|†¢ Deals with publics, audiences, and stakeholders|Toward an Integrated Perspective: Strategic Communication†¢Concept of integration: ?To use a variety of strategies and tactics to convey a consistent message in a variety of forms†¢Global/Multicultural†¢Research based†¢Relationship focused†¢internet/new media oriented†¢Toolbox-driven tacticsA Changing Focus in Public Relations†¢The evolution of the role of PR beyond publicity and media relations†¢Growth for PR professionals in health care, consumer goods, financial services, and technology†¢Crisis management in the larger context of strategic management of conflict Personal Qualifications and Attitudes Six Essential Abilities ?Writing skills ?Research ability ?Planning expertise ?Problem-solving ability ?Business/economics competence ?Expertise in social media 5 Emerging Trends in PR†¢Storytelling (and â€Å"story selling†)†¢Quantification†¢Visual Communications†¢Proactive and Predictive Monitoring†¢Adaptation 10 sills PR Pros will need in 2020†¢Advertising Copywriting†¢Video Editing/Production†¢Mobile†¢Social Content Creation/Curation†¢Analytics†¢Search Engine Optimization†¢Speed to Information†¢Programming Skills†¢Managing Virtual Teams†¢Blogger OutreachWhat Employers Want: 10 Qualities Good writing†¢IntelligenceCultural literacy†¢The ability to recognize a good story when you see one†¢Media savvy†¢Contacts†¢Good business sense†¢Broad communications experience†¢Specialized experience†¢Fresh perspective Organizational Roles†¢Communication technician roles ?Taking photographs ?Writing brochures ?Preparing news releases ?Organizing events†¢Communication manager roles ?Making communication policy decisions ?Overseeing multiple communication strategies ?Supervising employees responsible for tactics The Value of Internships†¢Win-win situation for both the student and the organization Many major PR firms have formal internship programs ?Edelman Worldwide (Edel-U) ?Weber Shandwick (Weber University) ?Hill and knowlton ?Ketchum Salaries in Public Relations†¢The national median salary for experienced professionals ?Approximately $85,000 for practitioners with 7 to 10 years of experience ?Over $150,000 for practitioners with more than 20 years of experience†¢In general, women working in the PR field earn less than men ?Factors that could lead to gender discrepancies ?The number of years in the field ?Technician duties versus managerial responsibilities ?The nature of the industry The size of the organization ?Women's attempts to balance work and familyThe Value of Public Relations†¢A service to society†¢Informative†¢Relevant†¢Earned influence through managing competition and co nflictA Brief History of Public Relations†¢In the beginning†¦ ?Moses and Aaron ?800 years later – Aristotle (â€Å"Father of Rhetoric†) ?300 years later – Jesus Christ ?†No one in history, before or since, could match his skill as a storyteller, a critical skill for public relations practitioners. † ?Then – the Apostle Paul†¢Ancient beginnings ?The Rosetta Stone ?Julius Caesar ?The Church Public relations in colonial America ?Promoting settlement ?Struggle for independence ?Boston Tea Party, Thomas Paine, Federalist Papers†¢The age of the press agent ?The age of hype ?Davy Crockett, Buffalo Bill, Annie Oakley ?Press agent tactics ?The master of pseudoevent: P. T. Barnum ?Tom Thumb, Jenny Lind†¢Public relations grows as America grows ?Settling the American West ?Railroad promotion techniques†¢The rise of politics and activism ?Political beginnings ?Amos Kendall ?Activists ?Abolitionists ?Prohibitionists ?Women's ri ghts advocates ?Environmentalists†¢Modern public relations comes of age ?Henry Ford Positioning and accessibility ?Ivy Lee ?First public relations counselor ?Rockefeller ?Colorado Fuel and Iron Company labor strike ?George Creel ?WWI ?Edward Bernays ?Father of modern PR†¢Public relations expands in postwar America ?Rapid growth in all areas of public relations along with the development of mass media ?able to capture and seize information and give it to the media/people†¢Evolving practice and philosophy ?1800s to 1920s from press agentry to public information to scientific persuasion ?centered around the wars: How effective is propaganda? How do we pursued people that what we're doing is good? 1950s and '60s – Relationship building ?Necessitated by activism ?What was happening was about people, giving people equality, seeing people as unique and equal beings ?1970s and '80s – Managerial approach ?Investor relations and MBO (Management by Objective) ?MBO = Managerial approach PR adapted to ?1990s and '00s – Relationship management ?relationship building as well as relationship maintaining Four Models of Public Relations†¢Gruing and Hunt: ?Press agentry/publicity ?age of hype associated with P. T. Barnum ?Public information ?Ivy Lee, Edward Bernays comes in at the end of public information ?Two-way asymmetric listen to the people and tailor around their wants and needs ?Two-way symmetric ?the â€Å"ideal† mode of practice ?goal is to identify policies and actions that are mutually beneficial to both parties ?collaborative ?openness for the organization to change itself based on the consumerTrends in Today's Practice of Public Relations†¢Feminization of the field ?70% of PR practitioners are women ?Women earn less money than men ?Recent research ?PR was one of the first fields that allowed women to display their abilities†¢The importance of diversity ?Minorities constitute 36% of US citizens ?Hispanics are the fastest growing group Minority practitioners lag behind population trends ?Professional groups seek to encourage minority practitioners ?†Who do people trust? They trust people most like themselves. † ?Religious, gender, race, etc.†¢Other major trends in public relations ?Transparency ?Didn't become a trend until two-way asymmetric/symmetric ?An ever-broadening social medial toolbox ?Increased emphasis on evaluation ?Showing ROI (return on investment); showing that what we do has results ?Managing the 24/7 news cycle ?New directions in mass media ?Outsourcing to public relations firms ?The importance of lifelong learning looking for opportunities to develop yourself professionally; learning doesn't stop when school does A Growing Professional Practice†¢The Public Relations Society of America ?The largest national public relations organization in the world ?The Public Relations Student Society of America (PRSSA)†¢The International Association Business Communications ?The second-largest organization of communication and public relations professionals†¢The International Public Relations Association ?A London-based global organization Professionalism, Licensing, and Accreditation†¢Professionalism ?Professional practitioners should have: A sense of independence ?A sense of responsibility to society and public interests ?Concern for the competence and honor of the profession ?A higher loyalty to the profession than to an employer ?Careerist versus professional values ?Technician mentality†¢Licensing ?Advocates ?Defines PR, unifies curricula, unifies standards, protects clients, protects practitioners, raises practitioners' credibility ?Opponents ?Violates 1st amendment, malpractice laws exist, states license but PR works nationally/internationally, ensures only minimum competence/ethics, increased credibility not ensured, expensive Accreditation ?†Certification† by professional organizations ?PRSA and IABC o ffer accreditation Public Relations Departments†¢Importance of PR in today's organizations ?PR pros seen as strategic communication managers ?PR offers 184% ROI ?CEOs want communication that is strategic, research-based, and two-way†¢Organizational factors determined the role of public relations ?Large vs. small firms ?Management perceptions ?C-suite attitudes/reporting issues ?Capabilities of the public relations executive†¢How public relations departments are organized ?Leader titles ?Reporting hierarchy Size of departments†¢Common divisions found in large corporations ?Media relations, investor relations, consumer affairs, government relations, community relations, marketing communications, and employee communications Line and Staff Functions†¢Line manager ?Delegates, sets goals, hires, influences others' work†¢Staff function ?Little direct authority ?Indirectly influence others' work through suggestions, recommendations, advice ?PR is a staff functi on†¢Access to management ?PR influence is linked to access to top management ?Recommendations to management help in formulating policyLevels of Influence†¢Advisory: Management has no obligation to request or act on recommendations ?Purely advisory practitioners are often ineffective †¢Compulsory-advisory: Management is required to listen to public relations' perspective before acting †¢Concurring authority: PR and others must agree on an action Sources of Friction †¢Legal ?Differences on public statements †¢Human Resources ?Differences regarding employee communications †¢Advertising ?Competing for resources ?Philosophical differences †¢Marketing ?Focuses on one public: current or prospective customers The Trend toward Outsourcing Almost 90% of Fortune 500 companies use outside PR counsel in varying degrees ?The need for additional â€Å"arms and legs† ?To obtain a unique perspective and market insight Global Reach †¢Firms and their offices or affiliates are situated in most of the world's major cities and capitals †¢Substantial revenues from international operations Public Relations Firms †¢Firms have regional, national, and global reach †¢PR Firms can complement in-house expertise ?PR Firms offer diverse services †¢Rapid growth of PR firms †¢Emphasis on the counseling aspect †¢The rise of communication conglomerates Many firms are owned by communication conglomerates and thereby can offer integrated services (i. e. , PR and advertising expertise) through affiliates ?The reason for acquisition of PR firms ?Natural evolutionary step of integration ?Economic interest †¢Structure of a counseling firm ?Depends on size of firm ?Small firm may only have owner and one or two associates ?Large firms have an extended hierarchy Pros and Cons of Using a Public Relations Firm Advantages |Disadvantages| †¢ Objectivity| †¢ Part-time commitment| †¢ Skills and expertise| †¢ Need for long briefing| †¢ Extensive resources| †¢ Internal resentment| Offices throughout the country| †¢ Need for direction| †¢ Problem-solving skills| †¢ Need for information and confidence| †¢ Credibility| †¢ High costs| Fees and Charges †¢Basic hourly fee, plus out-of-pocket expenses ?Most widely used among large firms †¢Retainer fee †¢Fixed project fee †¢Pay for placement ?Seldom used Class Notes 1/28/2013 ?Ivy Lee and Edward Bernays are essential to Public Relations ?Bernays = father of modern public relations ?Public Relations Anagrams ?Crap Built On Lies ?Spout Brilliance ?Social Blueprint understand the bigger picture, map out a strategy, give instructions to people involved ?shift came with industrialization ?Ivy Lee – first pr counselor; first to say it's not just publicity ?declaration of principles (pg 49 in book) ?Advancing the concept that business and industry†¦ ?Dealing with top executives and carrying out†¦ ?Maintaining open communication with the news media ?Emphasizing the necessity of humanizing business†¦ Class Notes 2/4/2013†¢ Four essential steps of Public Relations†¢ Research situation – organization – publics†¢ What is Research? –What do you think of when you think of research?†¢ Science†¢ Studies†¢ Statistics†¢ So much!†¢ Searchable BackgroundChapter 5-6 Overview ?The four essential steps of effective public relations ?Research: The first step ?Research methods ?Planning: The second step Research: The first step ?Situation ?Organization ?Publics ?What is research? ?A form of listening ?Asking questions and looking for answers ?Essential to any public relations activity or campaign Questions to ask before research design ?What's the problem (or opportunity? ) ?organization ?situation ?publics ?Kind of information needed? ?How will results be used? ?Public (or publics)? ?Who should do it? ?How will data be analyzed/reported/applied? ?Timetable? ?Budget? Using Research ? Ways to research ?Achieve credibility with management ?Executives want facts, not guesses and hunches. ?Define/segment publics ?Gathering detailed information about demographics, lifestyles, characteristics, and consumption patterns helps to ensure that messages reach the proper audiences ?Formulate strategy Test messages ?Research can determine which message is most salient to a target audience ?Prevent crises ?An estimated 90% of organizational crises are caused by internal operational problems rather than by unexpected natural disasters or external issues ?Professionals can prevent a conflict or crisis through environmental scanning and other research tactics ?Monitor competition ? Organizations keep track of what the competition is doing ?Research on the competition can be done with surveys, content analysis of the competition's media coverage, and reviews of industry reports in trade journals Generate publicity ?Polls and surveys can generate publicity for an organization ?Measure Success ?The bottom line of any public relations program is whether the time and money spend accomplished the state objective Research Methods ?Types of Research ?Informal research ?Unplanned/spontaneous, Uncontrolled, Unsystematic ?Formal Research ?Planned, controlled, systematic ?Secondary research ?existing information ?Primary research ?New/original information ?Methodological Approaches ?Historical/Critical ?Rhetorical/textual/content analysis ? Qualitative Exploratory, rich data, often not generalizable ?Focus groups, in-depth interviews, observations ?Quantitative ?Descriptive/explanatory, often generalizable ?Mail surveys, telephone polls Qualitative vs. Quantitative Qualitative Research|Quantitative Research| â€Å"Soft† data|†Hard† data| Usually uses open-ended questions, unstructured|Usually uses closed-ended questions, requires forced choices, highly structured| Exploratory in nature; probing, â€Å"fishing expedition† type of research|Descriptive or explanatory type of research| Usually valid, but not reliable|Usually valid and reliable| Rarely projectable to larger audiences|Usually projectable to larger audiences| Typically uses nonrandom samples|Typically uses random samples| Examples: Focus groups; one-on-one, in-depth interviews; observation; participation; role-playing studies; convenience polling|Examples: Telephone polls; mail surveys, mail-intercept studies; face-to-face interviews; shared cost, or omnibus, studies; panel studies| Research Techniques ?Organizational materials ?read every piece of information on an organization's website ?Library and online databases Journal of Public Relations Research ?Internet ? Any number of corporations, nonprofit organizations, trade groups, special-interest groups, foundations, universities, think tanks, and government agencies post reams of data in the Internet. ?Content analysis ?The systematic and objective counting or categorizing of content ?In public relations, content often is selected from media coverage of a topic or organization ?Interviews ?Personnel faced with solving a particular problem often â€Å"interview† other public relations professionals for ideas and suggestions ?Focus groups This technique is widely used in advertising, marketing, and public relations to help identify the attitudes and motivations of important publics ?Copy testing ?A draft of a material/message tested on a group of people before it is sent out to the public; can happen within a focus group ? Scientific sampling methods Random Sampling ?Probability Sampling ?Everyone in the target audience has an equal chance of being selected ?Nonprobability sample is not random ?Most precise random sample is selected from list naming everyone in the target audience Sample Size Usually a sample of 250 to 500 people will provide data with a 5 to 6 percent margin of error ?A sample of 100 people will provide about a 10 percent margin ?responses could go 10% either way Reaching Respondents ? Mail questionnaires ?Telephone surveys ?Personal interviews ?Piggyback surveys ?Web and e-mail surveys Research: Let's Practice ?What's the problem (or opportunity)? ?Kind of information needed? ?How will results be used? ?Public (or publics)? ?Who should do it? ?How will data be analyzed/reported/applied? ?Timetable? ?Budget? *Articulate the benefit, value, or need for public relations – possible quiz/test question Planning: The Second Step ?Planning must be strategic and systematic ?Planning involves the coordination of multiple methodsElements of a Public Relations Plan1. Situation Analysis ?Public relations professionals cannot set valid objectives without a clear understanding of the situation that led to the conclusion that there was a need for a public relations program 2. Goals 3. Key Publics (or Target Audiences) ?Public relations programs should be directed toward specific and defined audiences or publics 4. Objectives ?Once the situation or problem is understood, the next step is to establish objectives for the program. 5. Strategies ?A strategy statement describes how, in concept, a campaign will achieve objectives; it provides guidelines and themes for the overall program 6. Tactics ?Tactics describe, in sequence, the specific activities that put strategies into operation and achieve the stated objectives 7. Materials 8. Activities Calendar/Timeline/Responsibilities (WBS) ?The three aspects of timing in a program plan are deciding when a campaign should be conducted, determining the proper sequence of activities, and compiling a list of steps that must be completed to produce a finished product 9. Evaluation/Measurement The evaluation element of a plan relates directly back to the state objectives of the program. objectives must be measurable in some ways to show clients and employers that the program accomplished its purpose 10. Budget ? Both clients and employers inevitably ask, â€Å"How much will this program cost? † Holy GOST of Public Relations Planning ?Goals – Where you want to go ?Objectives – How you know when you get there ?Desired Result: Awareness, Acceptance or Action ?Key Public ?Measure/Level of Accomplishment ?Timeframe/Deadline ?Strategies – How are you going to get there ?Tactics – What you'll need to get there The GOST must be aligned! Planning: Let's Practice ?Goals ?Objectives ?Strategies ?Creative ?e. g. , themes, messages Implementation: The Third Step ?Implementation ?May be called â€Å"communication† ?Or may be referred to as â€Å"execution† ?Is the process and the means by which objectives are achieved (i. e. , strategy is implemented) ?Tactics are developed to implement the plan ?Logistics are managed Public relations is the communication management function through which organizations build and maintain mutually beneficial rel ationships with the publics on whom the organization's success or failure depends. Communication: the systemic process of creating meaning Goals of Strategic Communication ?Awareness ?Message exposure ?Public relations personnel provide materials to the mass media and disseminate other messages through controlled media such as a newsletters and brochures ?Accurate dissemination ?The basic information, often filtered by media gatekeepers, remains intact as it is transmitted through various media ?Acceptance ?Attitude change ?the audience not only believes the message but also makes a verbal or mental commitment to change behavior as a result of the message ? Action ?Behavior change Members of the audience actually change their current behavior or purchase the product and use it Making Sure the Audience Receives the Message ?Schramm's model ?Source > Encoder > Signal < Decoder < Destination ?Expanded reflects two-way communication ?Grunig's model of symmetrical communication ?Understanding is the principle objective of public relations rather than persuasion Making Sure the Audience Pays Attention to the Message ?Theoretical perspectives ?Lasswell's definition of communication ?†Who says what, ?in which channel, ?to whom, ?with what effect? † ? Media uses and gratification ?Passive audiences Active audiences Making Sure the Audience Understands the Message ?Importance of language ?Understand cultural differences ?Check writing for simplicity and clarity ?Readability formulas: Flesch, Cloze ?Use symbols, acronyms, easy-to-remember slogans ?Avoid jargon, cliche, hype, euphemisms, discriminatory language Making the Message Credible ?Source credibility ?The problem of source credibility is the main reason that organizations, whenever possible, use respected outside experts or celebrities as representatives to convey their messages ? Context of the message ?Action (performance) speaks louder than a stack of news releases Involvement ?Involvement is interest in or concern about an issue or a product Making the Message Memorable ?Repetition ?Necessary because all members of a target audience don't see or hear the message at the same time ?Reminds the audience, so there is less chance of failure to remember the message ?Remember the message ?Can lead to Improved Learning and increase the chance of penetrating audience indifference or resistance ?Offsets the noise surrounding the message ?Contributes to credibility ? Delivering information in a variety of ways via multiple communication channels Communication Channels ?Face to Face Mediated ?Owned Media ?Paid Media ?Earned Media ?Shared Media Making Sure the Audience Acts on the Message ?Everett Rogers' Diffusion of Innovations ?A process by which any innovation is diffused through certain channels and then adopted over time among members of a social system Innovation: Anything New (e. g. , Idea, Method, Product, Service, etc. ) ?Relative Advantage ?The degree to which an innovation is perceived as better than the idea it replaces ?Compatibility ?The degree to which an innovation is perceived as being consistent with the existing values, experiences, and needs of potential adopters Complexity ?Degree to which an innovation is perceived as being easy to adopt ?Trialability ? The degree to which an innovation may be experienced on a limited basis ?Observability ?The degree to which the results of an innovation are visible to others Stages of the Adoption Process ?Awareness ?A person becomes aware of an idea or a new product, often by means of an advertisement or a news story ?Interest ?The individual seeks more information about the idea or the product, perhaps by ordering a brochure, picking up a pamphlet, or reading an in-depth article in a newspaper or magazine ?Evaluation The potential consumer evaluates the idea or the product on the basis of how it meets specific needs and wants. Feedback from friends and family is part of this process ?Trial ?The person tries the product or the idea on an experimental basis, by using a sample, witnessing a demonstration, or making qualifying statements such as â€Å"I read†¦Ã¢â‚¬  ?Adoption ?The individual begins to use the product on a regular basis or integrates the idea into his or her belief system. â₠¬Å"I read†¦Ã¢â‚¬  becomes â€Å"I think†¦Ã¢â‚¬  Evaluation: The Fourth Step ?Evaluation is the measurement of results against agreed-upon objectives established during planning Evaluation improves the public relations process Three Kinds of Evaluation ?Ongoing ?Summative ?Formative (Research? ) Basic Evaluation Questions ?Adequately planned? ?Message(s) understood? ?How could strategy have been more effective? ?Audiences reached? ?Objectives achieved? ?What was unforeseen? ?Budget met? ?Future improvements? Objectives: Prerequisites for Measurement ?Develop a clearly established set of measurable objectives ?Outcome ?Awareness ?Acceptance ?Action ?Output Measurement and Evaluation Status ?3 Levels of Measurement ?Basic ?Measuring ?Targeted Audiences Impressions ? Media Placements ?Intermediate ?Retention ?Comprehension ?Awareness ?Reception ?Advanced ?Behavior Change ?Attitude Change ?Opinion Change Measurement of Message Exposure ?Compile clippings/mentions ?Most widely used metric ?Media Impressions ?Placement x circulation/viewership/listenership ?Internet hits ?Advertising equivalency ?Space/time x advertising rate ?Systematic tracking ?Analyze volume and content of media placements ?Information requests ?Cost per person ?Audience attendance Measurement of Audience Awareness, Attitudes, and Action ?Audience awareness ?survey day-after recall ?Audience attitude ?related to awareness ?baseline/benchmark studies ?Audience action ?the ultimate objective of any public relations effort ?measure desired behaviors Chapter 7 – Public Opinion and Persuasion Overview ?What is public opinion? ?Opinion leaders as catalysts ?The role of mass media ?The role of conflict ?Persuasion in public opinion ?Factors in persuasive communication ?The limits of persuasion What is public opinion? ?Three aspects about public opinion formation ?Society is passive Psychologists have found that the public by and large tends to be passive ?Society is segmented ?One issue may engage the attention of a part of the population with a particular vested interest, whereas another issue arouses the interest of another segment ?Society is divided ? People have some opinions that may conflict or compete with others' opinions about the same issue. People also sometimes hold contradictory opinions or attitudes ?Public Opinion is powerful ?Activate public through public opinion ?Identify key publics through analysis of public opinion What do you think? What is the role of opinion leaders in the formation of public opinion? Opinion Leaders as Catalysts ?Opinion leaders can be formal or informal ?Interested in a particular issue ?Knowledgeable on a given topic ?They help frame and define issues that often have their roots in individuals' self-interests ?It is through the influence of opinion leaders that public opinion often crystallizes into a measurable entity ?The flow of opinion ? Multiple-Step Flow ?Opinion makers derive large amounts of information from the mass media and other sources and share that information with people The attentive public is interested in the issue but rely on opinion leaders to synthesize and interpret information ?The inattentive public are unaware of or uninterested in the issue and remain outside the opinion-formation process ?N-Step Theory ?N-step theory states that individuals are seldom influenced by only one opinion leader but actually interact with different leaders ?Diffusion Theory ?Individuals adopt new ideas or products in five stages: awareness, interest, trial, evaluation, and adoption. Individuals are influenced by media in the first two steps and by friends and family members in the third and fourth steps. Each individual is a decision maker who adopts a new idea or product when they reach the final step The Role of Mass Media ?Agenda setting ?media tell the public what to think about, albeit not necessarily what to think ?Framing ?media and PR both have role in how issues are â€Å"framed,† which parts are emphasized The role of Conflict ?Conflict inherent in news frames ?Use of media for strategic agenda-building Persuasion in Public Opinion ?Persuasion is used to†¦ ?change or neutralize hostile opinions ?crystalize latent opinions and positive attitudes ?maintain favorable opinions Persuasion and Negotiation Persuasion is comparable to negotiation ?Public relations can be used as a tool leading to the alternative dispute resolution (ADR) process Factors in Persuasive Communication ?Audience Analysis ? Knowledge of audience characteristics such as beliefs, attitudes, values, concerns, and lifestyles is an essential part of persuasion. It helps communicators tailor messages that are salient, answer a perceived need, and provide a logical course of action. ?Appeals to Self-Interest ?People become involved in issues or pay attention to messages that appeal to their psychological, economic, or situational needs. Audience Participation ?Attitude or beliefs are changed or enhanced by audience involvement and participation. ?Suggestions for Action ?A key principle of persuasion is that people endorse ideas and take actions only if they are accompanied by a proposed action from the sponsor. ?Source Credibility ? A message is more believable to an intended audience if the source has credibility with that audience. ?Clarity of Message ?Many messages fail because the audience finds them unnecessarily complex in content or language ?Content and Structure of Messages ?Channels Different media with different features can be used for diverse public relations purposes. ?Timing and Contexts ?A message tends to be more persuasive if environmental factors support the message or if the message is received within the context of other messages and situations with which the individual is familiar ?Reinforcement ?People tend to ignore or react negatively to messages that conflict with their value or belief systems Appeals to Self-interest ?Appeal to psychological, economic, or situational needs ?Maslow's hierarchy of needs Audience Participation ?Workers involving in the problem solving Distribution of samples ?The act of participation encouraged by activist groups Suggestions for Action ? Recommendations for action must be clear to follow Source Credibility ?Expertise ?Sincerity ?Charisma Clarity of Message ?Public relations practitioners should ask two questions ?Will the audience understand the message? ?What do I want the audience to do with the message? Content and structure of messages ?Drama and stories ?Surveys and polls ?Statistics ?Examples ?Endorsements ?Causes and rationales ?Emotional appeals Channels ?Different media can be used for diverse public relations purposes television ?newspaper ?radio ?social networking sites ?face-to-face communication Timing and Context ?Timing and context should be considered for achieving publicity in the mass media as well as for being persuasive Reinforcement ?A public relations campaign should be in sync with an audience's core value or belief system Limits of persuasion ?Lack of message penetration ?Competing or conflict messages ?Self-selection ?Self perception Chapter 8: Managing competition and conflict Overview ?A new way of thinking: conflict and competition ?the role of public relations in managing conflict it depends: factors that affect conflict management ?the conflict management life cycle ?managing the life cycle of a conflict A New Way of Thinking: Conflict and Competition ?Public relations can be defined as the strategic management of competition and conflict ?Competition ?Conflict Role of public relations in managing conflict ?Strategic conflict management ?Conflict is inherent in public relations process ?PR professionals must develop communication strategies to manage the conflict What do you think? ?What are some real world examples of conflict management? Is conflict always bad for organizations? Why or why not? It Depends: Factors that Affect Conflict Management ?Stance-drive approach in managing conflict and competition ?External and internal variables > stance > strategy The Threat Appraisal Model ?PR professionals monitor for threats, assess those threats, arrive at a desirable stance for the organization, and then begin communications efforts from that stance ?situational demands ?resources Contingency theory ?Contingency factors ?a matrix of factors drive the stance ?The contingency continuum ?The stance is dynamic; it changes as events unfold The Conflict Management Life Cycle Proactive – to prevent a conflict from arising ?environmental scanning ?issues tracking ?issues management ?crisis planning ? Strategic – emerging conflict is identified as needing action ?risk communication ?conflict positioning ?crisis management ?Reactive – must react when conflict reaches a critical level of impact ?crisis communication ?litigation pr ?conflict resolutions ?Recovery – strategies employed aftermath to bolster or repair reputation ?reputation management ?image restoration Managing the Life Cycle of a Conflict ?Four systematic processes ?Issues management A proactive approach to ?predict problems ?anticipate threats ?minimize surprises ?resolve issues ?prevent crises ?Strategic positioning and risk communication ? Strategic positioning ?communication efforts to position the organization favorably regarding competition and conflict ?Risk communication ?an attempt to communicate risks to the public that impact health, safety, and the envorinment ?Crisis management ?Smoldering crises ?a study but the institute for crisis management found that 86% of business crises were â€Å"smoldering crises. † ?How various organizations respond to crises Coombs' crisis communication strategies ?attack the accuser ?denial ?excuse ?justification ?ingratiation ?corrective action ?full apology ?Reputation management ?The three foundations of reputation ?economic performance ?social responsiveness ?the ability to deliver valuable outcomes to stakeholders ?Image restoration ?denial ?evade responsibility ?reduce offensiveness ?corrective action ?apology Deja Vu – All over again ?Conflict management is like deja vu all over again by starting once again with tasks such as environmental scanning and issues tracking Chapter 9: Ethics and the Law Overview ?What is ethics? ?Professional guidelines ?Dealing with the news media ?Public relations and the law ?Employee communications ?Copyright law ?Fair use versus infringement ?Trademark law ?Regulations by government agencies ?Liability for sponsored events ?Working with lawyers What is Ethics? ?Value system by which a person determines what is right or wrong What Do You Think? ?How can a public relations practitioner play the role of an â€Å"ethical advocate? † The Ethical Advocate ?The ethical advocate is operating within an assigned role ?Ethical decisions are made based on the public interest ?the interests of employer/client ?professional organization code of ethics ?personal values Professional Guidelines ?PRSA Code of Ethics ?Values ?Advocacy ?Serving the public interest by acting as responsible advocates for clients or employers ?Honesty ? Adhering to the highest standards of accuracy and truth in advancing the interest of clients and employers ?Expertise ?Advancing the profession through continued professional development, research, and education ?Independence ?Providing objective counsel and being accountable for individual actions ?Loyality Being faithful to clients and employers, but also honoring an obligation to serve the public interest ?Fairness ?Respecting all opinions and supporting the right of free expression ?Provisions ?Free flow of information ?Competition ?Disclosure of information ?Safeguarding confidence ?Conflicts of interest ?Enhancing the profession Codes of Conduct ?The role of professional organizations ?public relations society of america (PRSA) and international association of business communicators (IABC) ?to set the standards and ethical behavior of the public relations profession Ethics in Individual Practice Ethics in public relations begins with the individual, and is directly related to h is or her own value system as well as to the good of society Dealing With the News Media ?Trust ?Gift giving undermines the relationship between public relations professionals and the media ? Transparency Public Relations and the Law ?Defamation ?libel (printed), slander (oral) ?making a false statement about a person or organization that creates public hatred, contempt or ridicule, or inflicts injury on reputation ?Avoiding libel suites ?four requirements for filing a libel suit ?false statement ?identified or identifiable actual injury ?negligence Employee Communications ?Product publicity and advertising ?written permission required ?Employee free speech ?freedom of expression ?employees are limited in expressing opinions within the corporate environment ?privacy vs monitoring ?FOIA and government officials ?whistle-blowing Copyright Law ?Copyright is the protection of creative work from unauthorized use ?registration is not a condition of copyright protection, but it is a prerequisite to an infringement action against unauthorized use by others ? What organizational materials should be copyrighted? How can you use the copyrighted materials of others? Fair Use Versus Infringement ?Fair use allows partial use of copyrighted material with attribution ?Permission is required if used in advertisements or promotional items ?New copyright issues on the internet have been raised ?Rule of thumb: ?get permission ?give credit The Rights of Photographers and Artists ?Freelance and commercial photographers retain ownership of their work ?The rights of freelance writers ?unless a company has a specific contract with a freelance writer to produce work that will be exclusively owned by that company, the freelancer owns his or her work Trademark Law ?Trademarks are registered words, names, symbols, or devices used to identify a product ?The protection of trademarks ?always capitalized never used as nouns (Kleenex tissues, Xerox copies) ?Trademark infringement ?the downside for a corporation who trademark becomes too commonly used Misappropriation of Personality ?A form of trademark infringement ?Unauthorized use of well-known entertainers, professional athletes, and other public figures in an organization's publicity and advertising materials Regulations by Government Agencies ?The Federal Trade Commission (FTC) ?The Securities and Exchange Commission (SEC) ?Other regulatory agencies ?The Food and Drug Administration (FDA) ?The Bureau of Alcohol, Tobacco, and Firearms ?The Federal Communications Commission Liability for Sponsored Events ?Plant tours and open houses ?Considerations ?logistics ?work disruptions ?safety ?staffing Working with Lawyers ?A cooperative relationship must exist between public relations personnel and legal counsel

The Linked History of the Flashlight and the Battery

The Linked History of the Flashlight and the Battery The flashlight was invented in 1898 and patented in 1899. The biblical quote let there be light was on the cover of the 1899 Eveready catalog advertising the new flashlight.   Eveready Founder Conrad Hubert In 1888, a Russian immigrant  and inventor named Conrad Hubert founded the  American Electrical Novelty and Manufacturing Company (later renamed Eveready). Huberts company manufactured and  marketed battery-powered novelties. For example, neckties and flower pots that lit up. Batteries were still a novelty at that time, then only recently introduced to the consumer market. David Misell, Inventor of the Flashlight A flashlight by definition is a small, portable lamp usually powered by batteries.  While  Conrad Hubert might have known  the flashlight was a bright idea, it was not his. British inventor David Misell, who was living in New York, patented the original flashlight and sold those patent rights to the Eveready Battery Company. Conrad  Hubert first met Misell  in 1897. Impressed with his work,  Hubert  purchased all of Misells previous patents related to lighting, Misells  workshop, and his then-unfinished invention, the tubular flashlight. Misells patent was  issued on January 10,  1899.  His portable light was  designed in the now familiar tube-shape and used three D batteries  placed in a line, with a lightbulb at one end of the tube.   Success Why  was the flashlight called a flashlight? The first flashlights used batteries that did not last very long. They provided a flash of light, so to speak. However, Conrad  Hubert continued to improve his product and made the flashlight a commercial success. It helped make Hubert a  multi-millionaire, and  Eveready a huge company. Source: Utley, Bill. History of the First Tubular Flashlight. CandlePowerForums, May 20, 2002.

Understanding Difficult Biology Words

Understanding Difficult Biology Words One of the keys to being successful in biology is being able to understand the terminology. Difficult biology words and terms can be made easy to understand by becoming familiar with common prefixes and suffixes used in biology. These affixes, derived from Latin and Greek roots, form the basis for many difficult biology words. Biology Terms Below is a list of a few biology words and terms that many biology students find difficult to understand. By breaking these words down into discrete units, even the most complex terms can be understood. Autotroph This word can be separated as follows: Auto - troph.Auto - means self, troph - means nourish. Autotrophs are organisms capable of self-nourishment. Cytokinesis This word can be separated as follows: Cyto - kinesis.Cyto - means cell, kinesis - means movement. Cytokinesis refers to the movement of the cytoplasm that produces distinct daughter cells during cell division. Eukaryote This word can be separated as follows: Eu - karyo - te.Eu - means true, karyo - means nucleus. A eukaryote is an organism whose cells contain a true membrane-bound nucleus. Heterozygous This word can be separated as follows: Hetero - zyg - ous.Hetero - means different, zyg - means yolk or union, ous - means characterized by or full of. Heterozygous refers to a union characterized by the joining of two different alleles for a given trait. Hydrophilic This word can be separated as follows: Hydro - philic.Hydro - refers to water, philic - means love. Hydrophilic means water-loving. Oligosaccharide This word can be separated as follows: Oligo - saccharide.Oligo - means few or little, saccharide - means sugar. An oligosaccharide is a carbohydrate that contains a small number of component sugars. Osteoblast This word can be separated as follows: Osteo - blast.Osteo - means bone, blast - means bud or germ (early form of an organism). An osteoblast is a cell from which bone is derived. Tegmentum This word can be separated as follows: Teg - ment - um.Teg - means cover, ment - refers to mind or brain. The tegmentum is the bundle of fibers that cover the brain. Key Takeaways To be successful in the sciences, particularly in biology, one must understand the terminology.Common affixes (prefixes and suffixes) that are used in biology are often derived from Latin and Greek roots.These affixes form the basis for many difficult biology words.By breaking these difficult terms down into their formative units, even the most complex biological words can be easily understood. Additional Biology Terms For more practice with breaking down biology terms, review the words below. The main prefixes and suffixes used are angio-, -troph, and -trophy. Allotroph (allo - troph) Allotrophs are organisms that get their energy from food obtained from their environments. Angiostenosis (angio - stenosis) Refers to the narrowing of a vessel, particularly a blood vessel. Angiomyogenesis (angio - myo - genesis) A medical term referring to the regeneration of heart tissue. Angiostimulatory (angio - stimulatory) Refers to the growth and stimulation of blood vessels. Axonotrophy (axono - trophy) Is a condition where axons are destroyed due to disease. Biotroph (bio - troph) Biotrophs are parasites that do not kill their hosts. They establish a long-term infection to continue to get their energy from the living cells. Bradytroph (brady - troph) Bradytroph refers to an organism that experiences very slow growth without a particular substance. Cellulotrophy (cellulo - trophy) This term refers to the digestion of cellulose, an organic polymer. Chemotrophy (chemo - trophy) Chemotrophy refers to an organism making its energy by the oxidation of molecules. Electrotroph (electro - troph) These are organisms that can obtain their energy from an electric source. Necrotroph (necro - troph) Unlike the aforementioned biotrophs, necrotrophs are parasites that kill their host since they survive on the dead remains. Oligotroph (oligo - troph) Organisms that can live in places with very few nutrients are called oligotrophs. Oxalotrophy (oxalo - trophy) Refers to organisms that metabolize oxalates or oxalic acid. Biology Word Dissections For more information on how to understand difficult biology words or terms see: Biology Word Dissections - Pneumonoultramicroscopicsilicovolcanoconiosis. Yes, this is an actual word. What does it mean?

Nurses Knowledge and Competency Research Proposal

Nurses Knowledge and Competency - Research Proposal Example surgical practice because any breach in the surface lining of the body, be it skin or mucous membrane exposes the underlying tissues to the danger of infection. Therefore, it is necessary to assist the inherent healing process of the human body to restore an intact surface as soon as possible. Many other factors may affect this process of normal healing, and two factors prominent among them are infection and infection-assiciated inflammation that may hinder the normal healing process, thereby causing further complications in the process of healing. Therefore, prompt and accurate recognition of these factors are important for ensuring a recovery from the injury. This calls for an assessment of the wound at the time of clinical presentation (Clark, R.A.F., 1996). Such patients are pretty commonly encountered in acute hospital setting, specially in a rural area hospital where resources may be limited. This, in turn, calls for knowledge of the practicing nurse about wound assessment. At least, the nurse in charge needs to be adequately knowledgable to decide which wound could be managed in the rural acute care and which needs referral to generate a satisfactory outcome for the patient. While attending such patients, the knowledge of the nurse regarding various wounds becomes a critical denominator in the outcome of care. There have been many studies and researches on this area, and consequently, there have been volumes of literature on this topic, but unfortunately, there is paucity of quantitative studies or researches on the nurses' knowledge of wound assessment. This researcher proposes a quantitaive study of the nurses' knowledge about wound assessment in a rural acute care hospital setting (Leaper, D.J. and Harding, K.G. 1998). The managements of acute and chronic...Therefore, prompt and accurate recognition of these factors are important for ensuring a recovery from the injury. This calls for an assessment of the wound at the time of clinical presentation (Clark, R.A.F., 1996). Such patients are pretty commonly encountered in acute hospital setting, specially in a rural area hospital where resources may be limited. This, in turn, calls for knowledge of the practicing nurse about wound assessment. At least, the nurse in charge needs to be adequately knowledgable to decide which wound could be managed in the rural acute care and which needs referral to generate a satisfactory outcome for the patient. While attending such patients, the knowledge of the nurse regarding various wounds becomes a critical denominator in the outcome of care. There have been many studies and researches on this area, and consequently, there have been volumes of literature on this topic, but unfortunately, there is paucity of quantit ative studies or researches on the nurses' knowledge of wound assessment. This researcher proposes a quantitaive study of the nurses' knowledge about wound assessment in a rural acute care hospital setting (Leaper, D.J. and Harding, K.G. 1998). The managements of acute and chronic wounds have undergone a sea change in the last two decades for an improved

The Royal National Institute for Blind People (RNIB) Assignment - 1

The Royal National Institute for Blind People (RNIB) - Assignment Example The present research has identified that the RNIB need donations to stay afloat.   How the organization goes about getting that support is as yet unknown, but it is hoped that the RNIB will read these recommendations and take them seriously enough to consider implementing all, if not a few of, the suggested media campaigns.   These various campaigns span a wide variety of strategies in order to get the most profitability with regard to how donations are collected. That having been said, it is hoped that several of the strategies to be discussed in this report will be ultimately implemented. Hopefully, these strategies will alleviate some key financial stresses. The general role of advertising—in other words, the advertising campaign that will be conducted—will be focused on improving the livelihoods of several people who use the RNIB in order to provide the services and materials as blind or partially sighted people. â€Å"The Royal National Institute for the Blind (RNIB) is the leading charity providing practical support, advice, and information for the one million blind and partially sighted people in the UK†. In order to generate revenue, basically, the RNIB needs to conduct some sort of marketing campaign, which will be discussed further in other sections. Generally, however, the role of advertising is to convince the public that funds must be solicited, and elicited, in order to keep its platform and variety of services available for the portion of the public which is blind or partially sighted. Some of the key messages that must be presented are that: a) this is a good cause which benefits the disabled or partially disabled residents of the UK; b) in order to continue providing their clients service, they need funds; and c) without additional funding, the RNIB would probably not be able to continue servicing their clients. That is the message to prospective customers. The messages to current consumers of RNIB is that they must get on the bandwagon in order to promote RNIB or there are going to be serious consequences—one of those consequences, namely being, that RNIB could potentially shut its doors forever without receiving adequate support.